Overland Park, Kan., July 11, 2024 – As a pilot community for the State of Kansas’ new Love, Kansas initiative, the Overland Park Chamber of Commerce today held a launch announcement for the new national marketing campaign.

Love, Kansas is a dynamic talent attraction campaign aimed at boosting Kansas’ population by inviting past residents to choose the Sunflower State as their future home. This national marketing initiative highlights Kansas as an exceptional place to live, work and raise a family, with a special emphasis on “boomerangs” – individuals with previous ties to the state. A primary goal is for communities across the state to do direct outreach to past residents they have a personal connection with, inviting them to return home.

“It’s simple: We need more humans in Kansas to keep up with the phenomenal economic growth our state is experiencing,” Lieutenant Governor and Secretary of Commerce David Toland said. “The best way to do that is to first approach Kansans who left the state for economic opportunities elsewhere and invite them to build a life in a place they know and have connections to, whether in their hometown or elsewhere in the state.  And with the Love, Kansas campaign, we aren’t just extending an invitation to those who once called Kansas home to come back – we’re also inviting families from around the country to build their lives in the Sunflower State.”

Love, Kansas focuses on the state’s abundant job opportunities, high quality of life, excellent education system and affordable communities.  The campaign will be driven at the local level but will strategically target key markets across the U.S., with a strong focus on digital and social media platforms. Influencer and journalist engagement, as well as targeted in-person events both within and outside of Kansas, will play a crucial role in reaching potential boomerangs.

The Love, Kansas campaign is being spearheaded by the Kansas Department of Commerce.